UBL Advertising Cellular GPRS Services

I am not an advertising guy, but I was not impressed by UBL ad published in today’s ‘Daily Express’ that claims UBL Net-banking is available on Mobile Phones now.

For those who are not familiar, UBL offers net banking services through which its customers can manage their accounts while staying online.

Getting back to this ad, you would know that that surfing websites on mobile phone is not UBL’s feature; it is just a GPRS service from cellular companies. To promote someone else’s feature and advertise as if your own is beyond ethical behavior.

This print ad further claims that UBL is offering Net Banking for the first time in Pakistan, which is absolutely not the case.